Name of the Company: Moda Operandi
Your Name and Position: Jennifer Blaber Vice President, Creative Services
What does your company make:
In homage to the history of couturiers who showcased their creations in trunks to elite clientele, Moda Operandi is the only online retailer to invite clients to pre-order next-season’s looks straight from the runway. And for those who can’t wait, we offer an expertly curated in-season boutique. The vibrant theatrics of fashion week come to life with our highly editorialized shopping experience. Spellbinding imagery and evocative language showcase our exceptional designer offerings, comprised of everything from premier fashion houses to emerging vanguard labels. Expect unprecedented access to stunning ready-to-wear, luxurious leather goods, and museum-worthy fine jewelry. Moda Operandi's dedicated personal stylists provide the most bespoke services in luxury shopping, attending to our client’s every need, from expert styling advice to tailored wardrobe recommendations.
Please tell us briefly about the project & what were your company was hoping to achieve?
We desired a surreal, Magritte-inspired set featuring our latest handbag offering.
What sort of a campaign was it (ie. product launch, branding campaign, advertising, etc)
A handbag specific branding campaign.
What sort of media did you use for this projects distribution:
Social media and display banners.
What was your biggest fear before hiring us?
That it wouldn't look good.
Did it come true, and if not, what happened instead?
No, thankfully it didn't come true - it looked great! We were very happy with the final product.
What, specifically, was your favorite part of this campaign, and why?
This was a very different shoot for me to produce, which made it extra challenging and rewarding. It was fun and exciting to witness the process start to finish.
If you were to recommend us to your best friend, what would you say (assuming you loved working with us as much as we loved working with you- of course)?
To bring your ideas to the table, but to also listen and trust to Trina Merry's advice. She is a true professional. She knows what she is doing and will do everything in her power to make you happy and give you the best results possible.
Trina did a special live bodypainting in the window of New York's Bloomingdale's for Alice + Olivia following New York fashion week. There was a special takeover of the atrium (video & installation), an in-store appearance by CEO Stacey Bendet &, of course, adorable cookie dough for all.
"Edge of Wonder": the Human Microbiome
Do you enjoy learning more about cutting edge science and health? We used bodypaint to create the visuals for this amazing documentary series- The Edge of Wonder - that will explore emerging frontiers in the science of health and disease.
Episode One deals with the vast collection of bacteria that live inside of us, and help determine who we are. In recent years, scientists have linked changes in the microbiome with a staggering array of illnesses from allergies and auto-immune disorders to Depression, Autism and Cancer - insights which point to some incredible therapeutic possibilities. In this episode, we take a journey through the frontier of microbiome research, and uncover an entirely new way of thinking about the body and the factors that determine our health.
Let's create the best team for 2018!
Know a bodypaint performance artist or model in New York who would be a great fit for our 2018 team? Please contact us!
Name of the Company: Nestseekers International
Your Name and Position: Ryan Serhant, Real Estate Broker (#2 Real Estate Agent in NY, & #5 in the USA & star of Bravo’s “Million Dollar Listing”)
What do they make (if they are a product-based company) or what do they do (if they are a service-based company): Real Estate Brokers
Was there a problem you needed to solve for your company?
How do you a sell a building that doesn’t exist? How do you connect it to people? My developer, Magnum, wanted max prices than had never been sold before in that (East Village 7th & A) area- it was $1000/sq ft higher- and that falls on me as the broker to make that happen. I needed something that could grab people’s immediate attention and reach the demographic of who the buyers could be.
What was the solution created to solve this problem?
Normally you would take a person and photograph them in the apartment or renderings but that is pretty boring and stale and wasn’t going to get the numbers my client wanted to achieve. This particular campaign allowed us to take people who could ordinarily live in East Village and paint them into the background. Trina bodypainted people to blend into the renderings, finishes & neighborhood instead of stale renderings & also we wrapped the building in banners with the address of the building painted on nude bodies. It was a fun way to take a harder look at a photo you would look at anyways.
What sort of a campaign was it (ie. product launch, branding campaign, advertising, etc):
Building launch- to sell a building before it was done being built.
What type of media did you use for this projects distribution (ie. print, social media, tv, live event):
Banner Ads for building, Outdoor (including times square), Pop Up Experiential Sales Office/Gallery, Print (real estate book & editorial ads), Web, Social, TV (Bravo), Event (Webster Hall)
What were the results from this campaign? (As specific or measurable as possible i.e. we boosted web traffic to our site by 10 percent for one month or we increased sales by $10,000):
We broke price records that didn’t make sense for the area. We went viral and this was all over the media and print. We sold a lot of the building at a great volume and speed because of her work.
What was your biggest fear before hiring us? Did it come true, and if not, what happened instead?
There’s was a small amount of resistance coming from people that said we couldn’t do what we were doing and they all started shutting up quickly as they saw the results coming in.
What was your experience working with other bodypainters and how are we different?
I was a hand model for Guido Daniele and did campaigns for like AT&T (the most popular ad campaign that year). I would have to model all day. I was really happy I didn’t have to model for this one- I’d much rather be the person watching the bodypaint.